Let’s talk about design language
Pear Design works with each client to create a design language to be expressed in the names, logos, graphics and colors that an organization uses to distinguish itself and its brands. This language must be clearly conveyed throughout the entire range of communication. An organization’s unique design language creates their distinct visual style and positions them appropriately within their market. Consistent application represents high standards of quality, builds consumer loyalty, fortifies public perception, and instills goodwill within the organization. We partner with clients to create and manage identity and/or brand, and ensure that all materials are produced cohesively, within their standards of usage, in order to protect their original design development investment. Pear Design handles design, production, copywriting, marketing (and more) and interfaces with all outside vendors to streamline the client’s operation.
Our creative process begins with a determination of the client’s objectives or project criteria. These objectives serve to clarify communication directives as well as provide a measuring device for the success of proposed concepts. Based on these objectives, we build the identity of an organization, their products, and/or their specific campaigns.
We establish the overall “look and feel” which best reaches their particular target, and carry it throughout all materials including:
- Corporate, Product and Brand Identity
- Brochures, Catalogs, Stationery, Other Collateral
- Ads, Direct Mail, Email Blasts
- Websites and Interactive
- Exhibit and Environmental Graphics
- Packaging, Displays, POP
